Speaker: Dr Barry Wong
Date: Thursday 27 August
Time: 6pm
Venue: EIT
Admission: Gold coin donation

Wine is a complicated product with many features and attributes. A simple stroll down the supermarket aisle reveals hundreds of wines on display – from strange bottle shapes to wine varieties that cannot be pronounced. Wine has been integral to many cultures and, for centuries, has accompanied the rise and fall of empires. In this presentation, Dr Barry Wong will discuss modern consumer attitudes and behaviour towards wine. How do we react to certain wines? Or why are we drawn to one particular wine and not the other? As part of the presentation, he will share some emerging trends in the research conducted by his masters students in Hawke’s Bay covering organic wine, no- and low-alcohol (NoLo) wine, and alternative wine packaging.

Dr Barry Wong has been a Postgraduate Lecturer in Wine Business at the Eastern Institute of Technology (EIT) since 2023. Before moving to Hawke’s Bay, he completed a PhD in Sensory and Consumer Science at Auckland University of Technology.
His doctoral research explored New Zealand consumers’ sensory and flavour perception of Korean rice wine. Currently, his research focuses on consumer attitudes and behaviour towards food and beverages using a range of research methods.




















