Speaker: Callum Ross, Founder and Director of RossAi
Date: Tuesday 17 November 2026
Time: 6pm
Venue: Lecture Theatre 1, EIT, Taradale
Entry: Gold coin

Artificial intelligence is often regarded as something that happens far away, in large overseas technology companies. In fact, it is already at work in our transfer stations, factory floors, orchards and many other Hawke’s Bay industries. Cameras and sensors can use AI to recognise what matters on a real site and the software increasingly runs on the device itself rather than in the cloud.
This talk will consider what has worked, and what has not, in local Hawke’s Bay projects. It will address questions of privacy, data ownership and governance which every community should be asking.

Callum Ross is the founder and director of RossAi, a Hastings technology company building AI cameras, sensors and robotics for councils, manufacturers, growers and community groups.
Raised on the family farm at Patoka, he trained in industrial design at Victoria University of Wellington and holds MBA papers from both AUT and UTS. Over 20 years he has worked in product design and healthcare technology at Fisher & Paykel Healthcare and in innovation and sustainability at Rockit Global and holds several design patents.
He is a Hastings District Councillor, a trustee of Te Mata Park Trust and a former Chief Executive of the Hawke’s Bay Fruitgrowers’ Association.

























